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Link&Co Vehicle Leather Texture


I interned at Canadian General Towers and helped a fabric designer create a texture design for the interior of vehicles. This project was for our client, Volvo's Link&Co vehicle.

The project took place from October  to December  2018

The Goal
Fitting the Description

For this project, we were given specific yet abstract requests of what the client would like to see. For example, 'fading patterns' or an 'embossed' look. We had to interpret these phrases and words to create a texture that would fit their description.

Generating Ideas of The Style of Texture
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This was just a few slides in the brief that our client gave us. Based on this, we went to research the different textures around us and in reference photos of what would fit these elements.

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To start with brainstorming, I created slides for possible texture ideas and color palates for this project. Then we found different types of fabric from our lives and from samples to see which fit these descriptions the most.


We decided on​ one of the textures that we thought was modern and versatile to be made in multiple tones and scanned them.

These scans were for us to edit the flaws and find a section that we could edit into a continuing pattern.


This design was then sent to CGT's manufacturer and compressed into a grain texture, as seen below.


I valued this experience because I learned that design could be much more than the physical products we use in our life or graphic design. Even the details such as the texture of fabric is something designers do as their job. 

From my mentor, I also learned the importance of presenting process work in the most appealing way when I helped her create PPTs that brainstormed ideas of what we could create. In order for others to understand and be interested in one's product, it must look professional. At times, the client may not exactly know what they want either. So it is up to the designer to create convincing plans and to show process that will influence the client.