estee-brands-1240x698_edited.png
ELC-logo.png

Estee Lauder Companies

3D / Retail Design

Duration

Internship: May - Aug 2021

Final Project: 3 weeks

Skills

3D Prototyping

Sketching

Branding

Pitch Presentation

Tools Used

Fusion 360

InDesign

Photoshop

IWD

10 week internship working at Aramis Designer Fragrances (ADF). ADF oversees the global brand fragrances for currently 7 brands, including Michael Kors, Tommy Hilfiger, DKNY, Lab Series, Donna Karan, and more. 

As a 3D creative intern, I motivated consumer engagement by designing visually compelling environments, displays, and promotional material that accentuate a product. Designed for brands including Michael Kors, Tommy Hilfiger, DKNY, Zegna, and Donna Karan. 

​​Final Project

Sketched, developed and rendered 2022 holiday outpost concepts for Tommy Hilfiger’s Impact series and Boy and Girl, Michael Kors’ Super Gorgeous! And Wanderlust series, and sketched 2D concepts for DKNY 100% Delicious holiday outpost.

Screen Shot 2021-08-12 at 3_edited.png

Protected by NDA,
to see full work...

Highlights of Work

  • Developed and pitched 2022 holiday gondola retail concepts for Tommy Hilfiger (Impact series and Tommy Boy & Girl), and Michael Kors (Super Gorgeous! Series and Wanderlust)

    • Includes: Ideation/brainstorming, sketching, discussion, 3D rendering, iteration, pitching/presentation

  • Developed 2022 holiday gondola for DKNY (100% Be Delicious) with sketches and moodboards

  • Designed DKNY DIY holiday ornament for 100% Be Delicious

  • Updated and created the FY22 Visual Merchandising Golden Rules booklet

  • Edited the DKNY holiday outpost

  • Designed brochure for the Lab Series new and improved products

  • Designed the Lab Series playstation and tester area all design

  • Edited previous Michael Kors holiday outposts and window designs

  • Edited the Zegna endcap and gondola visual merchandising designs

  • Designed moodboards on understanding brands including Tommy Hilfiger, Michael Kors, Donna Karan, etc.

ELC Internship

3D Creative

Patricia Yu Final Presentation Creative Intern ADF-03.png
My Reflection & Learning
Final Presentation Snippets
Patricia Yu Final Presentation Creative Intern ADF-01.png
Patricia Yu Final Presentation Creative Intern ADF-08.png
Patricia Yu Final Presentation Creative Intern ADF-22.png
Patricia Yu Final Presentation Creative Intern ADF-04.png
Patricia Yu Final Presentation Creative Intern ADF-21.png