Estee Lauder Companies
3D / Retail Design
Internship: May - Aug 2021
Final Project: 3 weeks
10 week internship working at Aramis Designer Fragrances (ADF). ADF oversees the global brand fragrances for currently 7 brands, including Michael Kors, Tommy Hilfiger, DKNY, Lab Series, Donna Karan, and more.
As a 3D creative intern, I motivated consumer engagement by designing visually compelling environments, displays, and promotional material that accentuate a product. Designed for brands including Michael Kors, Tommy Hilfiger, DKNY, Zegna, and Donna Karan.
Sketched, developed and rendered 2022 holiday outpost concepts for Tommy Hilfiger’s Impact series and Boy and Girl, Michael Kors’ Super Gorgeous! And Wanderlust series, and sketched 2D concepts for DKNY 100% Delicious holiday outpost.
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Highlights of Work
Developed and pitched 2022 holiday gondola retail concepts for Tommy Hilfiger (Impact series and Tommy Boy & Girl), and Michael Kors (Super Gorgeous! Series and Wanderlust)
Includes: Ideation/brainstorming, sketching, discussion, 3D rendering, iteration, pitching/presentation
Developed 2022 holiday gondola for DKNY (100% Be Delicious) with sketches and moodboards
Designed DKNY DIY holiday ornament for 100% Be Delicious
Updated and created the FY22 Visual Merchandising Golden Rules booklet
Edited the DKNY holiday outpost
Designed brochure for the Lab Series new and improved products
Designed the Lab Series playstation and tester area all design
Edited previous Michael Kors holiday outposts and window designs
Edited the Zegna endcap and gondola visual merchandising designs
Designed moodboards on understanding brands including Tommy Hilfiger, Michael Kors, Donna Karan, etc.