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Estee Lauder Companies

Overview

10 week internship working at Aramis Designer Fragrances (ADF). ADF oversees the global brand fragrances for currently 7 brands, including Michael Kors, Tommy Hilfiger, DKNY, Lab Series, Donna Karan, and more. 

 ​​My Role

As a 3D creative intern, I motivated consumer engagement by designing visually compelling environments, displays, and promotional material that accentuate a product. Designed for brands including Michael Kors, Tommy Hilfiger, DKNY, Zegna, and Donna Karan. 

​​Final Project

Sketched, developed and rendered 2022 holiday outpost concepts for Tommy Hilfiger’s Impact series and Boy and Girl, Michael Kors’ Super Gorgeous! And Wanderlust series, and sketched 2D concepts for DKNY 100% Delicious holiday outpost.

Timeline

Internship: May - Aug 2021

Final Project: Aug 2021 (3 weeks)

Tools Used

Fusion 360, InDesign, Photoshop, IWD

Skills

3D prototyping, sketching, branding,

pitch presentation

Highlights of Work

  • Developing 2022 holiday gondola concepts for Tommy Hilfiger (Impact series and Tommy Boy & Girl), and Michael Kors (Super Gorgeous! Series and Wanderlust)

    • Includes: Ideation/brainstorming, sketching, discussion, 3D rendering, iteration, pitching/presentation

  • Developing 2022 holiday gondola for DKNY (100% Be Delicious) with sketches and moodboards

  • Designing a DKNY DIY holiday ornament for 100% Be Delicious

  • Updating and creating the FY22 Visual Merchandising Golden Rules booklet

  • Editing the DKNY holiday outpost

  • Putting together a brochure for the Lab Series new and improved products

  • Designing the Lab Series playstation and tester area all design

  • Editing previous Michael Kors holiday outposts and window designs

  • Editing the Zegna endcap and gondola visual merchandising designs

  • Moodboards on understanding brands including Tommy Hilfiger, Michael Kors, Donna Karan, etc.

ELC Internship

3D Creative

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My Reflection & Learning
Final Presentation Snippets
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